Video Reflection-Don Norman on 3 ways good design makes you happy

Emotion is an important element in designing a product. We shall not ignored it. A good design has an emotional impact on the users, otherwise, it is only a decoration . The response from the design have three levels. The first one is visceral, the second one is behavioral, and the last one is reflective. This is what I've learned through watching Don Norman's speech on a video called "Don Norman on 3 ways good design makes you happy".

In a design process, the first level visceral means outward appearance. It relates to users feeling, such as the experience sense of smell, sense of touch, sense of hearing and visual sense. A nice looking design directly appeals to the users, and creates a sense of happiness. An example is shown through the video, the 1963 Jaguar, a crummy car that falls apart all the time, but the owners still love it, just because the visceral experience that makes the owner focus on its beautiful shape. The second level - behavioral, means that whether a design is a fantastic functional product or not. It's also an important experience that designers need to consider. Designing a product is not just helping users to know how to use it. Also, making them feel they can control the product, so the product can work the way they want. Don Norman mentioned the global knives in the video. The global knives are a good example that shows the importance of behavioral experience, because "they're so nicely balanced, so sharp. The user really feel they're in control of the cutting". The third level is reflective. Reflective is about personal feeling and thinking, is about notice others perspective, as well as is about our own imagination. A great reflective product can have a great appealing towards the users. Hummer is the best example that gives the users a great reflective experience and imagination.

Overall, an emotional interaction between product and users is the most important process in design. Every designer needs to learn and know how to apply this process to their future design.